Available now at Haytam Parfumerie, Morocco
The global skincare industry has seen a notable shift in recent years, with a growing emphasis on traditional, ingredient-focused formulations that prioritize skin health over temporary results. Among the standout brands leading this movement is Beauty of Joseon, a South Korean skincare label that draws inspiration from the rich heritage of the Joseon Dynasty. Known for reviving ancient Korean skincare philosophies and merging them with modern dermatological science, Beauty of Joseon has gained a loyal international following for its thoughtful and effective formulations.
In this article, we explore the serum collection from Beauty of Joseon, now available in Morocco through Haytam Parfumerie—a trusted name in the beauty retail sector, committed to offering high-quality skincare products from the world’s most respected brands.
The Philosophy Behind Beauty of Joseon
Founded with the aim of redefining skincare through a historical lens, Beauty of Joseon takes its cues from the skincare practices of women in Korea’s royal court during the Joseon era (1392–1897). These women favored simple yet nourishing rituals using herbal remedies, grains, and fermented ingredients—formulations rooted in the holistic medicinal system known as hanbang.
Today, Beauty of Joseon continues this legacy by combining these traditional ingredients with modern actives like niacinamide, panthenol, and peptides. The result is a series of multi-functional serums designed to target specific skin concerns while maintaining skin balance and integrity.
Haytam Parfumerie: Bringing Global Skincare Excellence to Morocco
As the demand for premium skincare grows in Morocco, Haytam Parfumerie stands at the forefront of making high-performance, globally acclaimed brands accessible to Moroccan consumers. Known for its curated selection and focus on authenticity, Haytam Parfumerie is proud to introduce Beauty of Joseon’s renowned serum line to its clients.
Our commitment is not just to sell products, but to educate consumers and provide them with access to trustworthy skincare options, ensuring that every product available through our platform meets the highest standards of formulation, efficacy, and safety.
An In-Depth Look at the Beauty of Joseon Serum Collection
Let’s explore the four key products available at Haytam Parfumerie, each crafted to meet specific skin needs using high-performance, natural-based ingredients.
1. Calming Serum: Green Tea + Panthenol
Key Ingredients:
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Green Tea Leaf Water (76.49%): A powerful antioxidant and anti-inflammatory agent, green tea helps to calm irritated skin, reduce redness, and combat environmental stressors.
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Panthenol (2%): Also known as provitamin B5, panthenol is deeply hydrating and works to strengthen the skin’s natural barrier.
Who It’s For:
Ideal for sensitive, acne-prone, or easily irritated skin, this serum provides soothing relief and supports skin repair without clogging pores. It is lightweight, absorbs quickly, and is free of artificial fragrance or harsh additives.
Benefits:
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Reduces redness and inflammation
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Strengthens the skin barrier
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Hydrates without heaviness
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Supports recovery from acne breakouts and irritation
This serum is a cornerstone product for anyone seeking to restore balance to compromised skin. Its minimal yet effective formulation makes it suitable for use both morning and night.
2. Glow Serum: Propolis + Niacinamide
Key Ingredients:
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Propolis Extract (60%): Derived from bees, propolis is rich in flavonoids and minerals that offer antibacterial, anti-inflammatory, and healing properties.
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Niacinamide (2%): A form of vitamin B3 that helps to brighten the complexion, reduce sebum production, and improve the appearance of pores.
Who It’s For:
This serum is perfect for those with dull, acne-prone, or uneven skin. It helps to restore radiance while addressing skin texture and inflammation.
Benefits:
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Promotes a healthy glow
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Controls excess oil production
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Helps reduce post-acne marks and hyperpigmentation
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Strengthens the skin’s moisture barrier
With its honey-like texture and nourishing composition, the Glow Serum has become one of the brand’s bestsellers globally—and now Moroccan consumers can enjoy its benefits through Haytam Parfumerie.
3. Revive Serum: Ginseng + Snail Mucin
Key Ingredients:
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Ginseng Root Water (63%): Known as a natural anti-aging ingredient in Korean herbal medicine, ginseng helps to improve circulation, reduce fine lines, and revitalize tired skin.
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Snail Mucin (3%): A powerhouse ingredient for hydration, repair, and skin texture improvement. Snail mucin supports collagen production and enhances elasticity.
Who It’s For:
This serum is recommended for mature, dry, or fatigued skin that needs intensive support and revitalization.
Benefits:
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Improves skin elasticity and firmness
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Reduces appearance of fine lines
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Deeply hydrates and repairs damaged skin
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Enhances overall skin tone and texture
The Revive Serum is ideal for those seeking a more youthful, resilient complexion. Its combination of traditional Korean herbs and advanced skin-repairing ingredients makes it a standout in any anti-aging routine.
4. Hanbang Serum Discovery Kit
What’s Included:
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Calming Serum: Green Tea + Panthenol (10ml)
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Glow Serum: Propolis + Niacinamide (10ml)
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Revive Serum: Ginseng + Snail Mucin (10ml)
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Glow Deep Serum: Rice + Alpha-Arbutin (10ml)
Purpose:
The Hanbang Serum Discovery Kit is a sample-sized introduction to the brand’s philosophy and effectiveness. Each mini bottle offers approximately 10–14 days of daily use, allowing customers to experience the benefits of each formulation before committing to a full-size product.
Benefits:
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Try before you invest in full sizes
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Ideal for travel or gifting
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Experience the full range of hanbang-based skincare
Whether you're new to the brand or a returning customer seeking convenience, the Discovery Kit serves as an excellent entry point into the world of Beauty of Joseon.
Why Shop Beauty of Joseon Serums at Haytam Parfumerie?
As one of Morocco’s leading skincare destinations, Haytam Parfumerie ensures that each product is 100% authentic, carefully stored, and sourced directly from authorized distributors. In addition to guaranteeing product integrity, we provide detailed product descriptions, transparent ingredient lists, and responsive customer service.
We also take pride in making international skincare accessible within the Moroccan market, helping local consumers access innovative skincare solutions without international shipping delays or uncertainty about authenticity.
Final Thoughts
Beauty of Joseon serums represent a perfect harmony of tradition and modernity. With ingredients sourced from historical Korean herbal medicine and paired with science-backed actives, these serums provide targeted solutions for a range of skin concerns—from sensitivity and dehydration to dullness and signs of aging.
Now available at Haytam Parfumerie, these serums are ready to elevate Moroccan skincare routines with formulations that respect both skin health and cultural heritage. Whether you're building a complete routine or looking to address specific concerns, Beauty of Joseon offers gentle yet effective solutions for all skin types.
To explore the full collection and make your purchase, visit the links provided in each product section or browse our entire range at haytamparfumerie.com.